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<\/p>\nUsers on Microsoft’s search engine, Bing, click on more ads than people who use Google or Yahoo – 55 percent more, according to an industry study.<\/p>\n
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Bing’s click-through rate in June was 1.5 percent, meaning 1.50 percent of searchers clicked on a paid link, according to search-advertiser Chitika. Meanwhile, Yahoo’s CTR was 1.24 percent and Google’s was 0.97 percent.<\/p>\n
So what does that mean? Companies that advertise on Bing might have a better chance of having someone click on their ads. But chance is different than absolute numbers; Google’s reach is light-years wider – in this survey, Google had 83 percent of ad impressions.<\/p>\n
According to TechCrunch survey numbers are as follows:<\/p>\n
| <\/td>\n | Impressions<\/b><\/td>\n | Clicks<\/b><\/td>\n | CTR (%)<\/b><\/td>\n | % <\/b><\/td>\n<\/tr>\n| Google<\/b><\/td>\n | 26,929,367<\/td>\n | 260,518<\/td>\n | 0.97<\/td>\n | 55.11<\/td>\n<\/tr>\n | Yahoo<\/b><\/td>\n | 3,157,648<\/td>\n | 39,008<\/td>\n | 1.24<\/td>\n | 21.47<\/td>\n<\/tr>\n | Bing<\/b><\/td>\n | 2,236,366<\/td>\n | 33,558<\/td>\n | 1.50<\/td>\n | –<\/td>\n<\/tr>\n | TOTAL<\/b><\/td>\n | 32,323,381<\/td>\n | 333,084<\/td>\n | 1.03<\/td>\n | –<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | <\/p>\n |