Users on Microsoft’s search engine, Bing, click on more ads than people who use Google or Yahoo – 55 percent more, according to an industry study.
Bing’s click-through rate in June was 1.5 percent, meaning 1.50 percent of searchers clicked on a paid link, according to search-advertiser Chitika. Meanwhile, Yahoo’s CTR was 1.24 percent and Google’s was 0.97 percent.
So what does that mean? Companies that advertise on Bing might have a better chance of having someone click on their ads. But chance is different than absolute numbers; Google’s reach is light-years wider – in this survey, Google had 83 percent of ad impressions.
According to TechCrunch survey numbers are as follows:
| Impressions | Clicks | CTR (%) | % | |
| 26,929,367 | 260,518 | 0.97 | 55.11 | |
| Yahoo | 3,157,648 | 39,008 | 1.24 | 21.47 |
| Bing | 2,236,366 | 33,558 | 1.50 | – |
| TOTAL | 32,323,381 | 333,084 | 1.03 | – |